Guac is good for growth: Good Foods Group thrives with high pressure

For many people, beer, brats and cheese are the staples of Wisconsin food and beverage manufacturing. Some might add cranberries, kringle or even ginseng or soy sauce, but surely not guacamole, right?

The reality is in just five years in Wisconsin – and 10 years in business – Pleasant Prairie-based Good Foods Group LLC developed a line of healthy dips, dressings and juices – led by its flagship guacamole – that consumers can find at major retailers.

“They kind of came out of nowhere and their growth trajectory has been really fascinating to watch,” said Shelley Jurewicz, executive director of FaB Wisconsin, a food and beverage industry organization based in Milwaukee.

Good Foods moved from Chicago to Pleasant Prairie in 2013, bringing about 50 jobs when it bought a 57,000-square-foot facility in the LakeView Corporate Park.

Read more at the BizTimes.

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