June 13, 2017
KABA is excited to launch its completely redesigned web site – kaba.org.
The overarching theme of the new site are two words that we believe truly embody Kenosha County: ‘Perfectly Centered’.
Perfectly Centered describes our location in the heart of the Milwaukee-Chicago corridor – within an easy commute for more 3.5 million potential employees and at the intersection of a broad transportation network that runs through one of the largest metropolitan areas in the country.
Perfectly Centered also illustrates the idea that a lifestyle can be had here that allows for a positive work-life balance with more open space, less congestion and a real sense of community.
KABA wanted the site to highlight Kenosha County’s distinct Advantages – what really sets Kenosha County apart from other areas of the country. We describe its strategic location; relatively lower cost of business; skilled, experienced and productive workforce; transportation & infrastructure assets; record of success; and legacy of creating high quality products.
Success stories about Haribo, Uline, Kenall Manufacturing, Amazon, Niagara Bottling, InSinkErator and Good Foods Group provide background information about some of the exciting relocations and expansions in Kenosha County.
The site also highlights the key Industries that are thriving here: Advanced Manufacturing, Corporate Headquarters, Food Processing and Distribution & Logistics. These industries are successful here because there’s a concentrated workforce with the relevant skills, a network of suppliers and distributors available to support these companies as well as incentives such as the manufacturing tax credit that make investing here that much more attractive.
The site features lots of rich, local photography – nearly every image on the site is of a local company, location or employee from right here in Kenosha County. Thank you to our many partners for allowing us to capture your workplace including Kenall Manufacturing, Amazon, Good Foods Group, Uline, Puratos and Catalyst Exhibits.
The new kaba.org highlights all that’s great about working, living and especially doing business in Kenosha County. We welcome your thoughts and feedback – please feel free to contact me at bnoble@kaba.org.
Written by Becky Noble, KABA’s Director of Marketing.